In a world where sustainability is no longer a nice-to-have but a necessity, businesses are being asked tougher questions about their environmental impact. For fleet managers, procurement teams, and operations leads, vehicle branding often goes under the radar. But it shouldn’t. Traditional vinyl wraps may look sharp, but behind the gloss lies a hidden problem: plastic waste, high emissions, and poor end-of-life solutions. That’s why we created WrapCycle®: a closed-loop, sustainability focused wrapping programme that redefines what vehicle branding can and should be. This blog explores how eco-friendly wraps work, why they matter, and how WrapCycle delivers both impact and value.
The Hidden Problem with Traditional Wraps Most commercial vehicle wraps are made from PVC non-biodegradable and toxic during production and disposal. Once removed, these wraps typically go straight to landfill, contributing to the UK’s estimated 3.5 million square metres of vinyl waste annually. Even brands striving to be sustainable often overlook vehicle graphics. Whether through lack of awareness or no clear alternative, this blind spot presents an opportunity: to turn your fleet into a visible, measurable sustainability win.
Introducing WrapCycle. WrapCycle by Korok is the UK’s first closed-loop wrap programme. It transforms commercial vehicle branding from a high-waste process into a circular, eco-conscious system without compromising on quality. Here’s how we do it.
Eco-Friendly Materials That Perform
We use PVC-free vinyls that reduce CO2 emissions at the manufacturing stage. Our wraps are printed using resin inks low-VOC, low-waste, and long-lasting. Adhesives are non-toxic and designed for clean removal. These materials are tested to last 5–7 years on vertical surfaces, rivaling traditional wraps in durability, while dramatically improving sustainability credentials.
What Happens at the End of Life?
Traditional wraps end in landfill. WrapCycle closes the loop. Every removed wrap and offcut is separated into its core components (face film, application tape, backing paper), baled on-site, and sent to specialist recycling partners. The materials are downcycled into traffic cones, barriers, and other durable goods. Our clients receive a WrapCycle Certificate, detailing the CO2 savings and impact of their wrap activity. It’s a powerful tool for ESG reporting and procurement scoring.
Business Benefits Beyond the Badge
Sustainability is no longer just an internal initiative, it’s a marketable asset. WrapCycle helps brands: – Meet Scope 3 emissions goals – Win sustainability-conscious tenders – Back up environmental claims with verified metrics – Differentiate from competitors with visible proof of action. We even help you tell that story. Korok’s in-house content team supports your brand with photos, impact stats, and video content to showcase your sustainability in action.
Durability Without Compromise
Eco doesn’t mean fragile. Our wraps are rigorously tested under real fleet conditions, offering the same weather resistance, UV protection, and finish as traditional wraps. They’re also easier to remove cleanly, reducing labour costs and downtime during fleet rebranding.
Ready to Wrap Smarter?
If you’re ready to reduce fleet waste, improve ESG performance, and stand out on the road, WrapCycle is ready for you. Explore WrapCycle or Get a Quick Quote to see how sustainable vehicle branding can work for your business.